<>AdvertMania Gazette - Issue # 764
Copyright (c) 2008 - All Rights Reserved
Published by: Gracina Fulcher<>
http://tinyurl.com/dmrtc
View Past Issues Here...
http://www.ymlp.com/pubarchive.php?advertmania
-----------------------------
Special FR'E'E Report: For those Who are
Serious about Writing a Ca$h generating
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<>IN THIS ISSUE<>
<>Top Sponsor:
We Market Your Site So You Don't Have To!
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<>Quote
<>Tip: 6-Step Formula To Build From
Scratch--Marlon Sanders
http://getyourprofits.com/z/65/CD13780
<>Article: How is Your Business
Different?--Sharon Housley
<>Recipe: Frozen Tropical Mousse
<>Joke: Hinds Law Of Computer
Programming
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How To Build Your Marketing System From Scratch --
Beginning With No Traffic, No List And No Graphics
Or Web Page -- In Six Steps You CAN Do
by: Marlon Sanders
http://getyourprofits.com/z/65/CD13780
This article tells you how to build your marketing
system from scratch.
There are so many offers in the marketplace right now.
So much being said. So much being sold. That's good
on the one hand. On the other, it can be confusing or
daunting.
My job one has always been to SIMPLIFY things. So
I'm gonna break it down for you right now. This is
the Cliff Notes version of "The Amazing Formula."
http://getyourprofits.com/z/240/CD13780
==========================
Step one: Decide on your target market
==========================
I'm tired of discussing this. If you have problems on
it, see http://www.pushbuttontargetmarket.com
That's the absolute best help I can give you.
=========================
Step two: Decide your source of traffic
-- paid, organic or affiliate.
=========================
a. Paid --
You buy the traffic from pay-per-click ads, text ads,
banner ads or cpm email advertising.
b. Organic --
You use the Evergreen Traffic System or variations of
it to get organic traffic. That is, listings on the left or
free side of Google, MSN and Yahoo search results.
I'll include video marketing on the video sites like
Youtube in this.
Article marketing is part of organic marketing because
the idea is that by submitting your article to directories
you get inbound links. And those links boost your rank
in the Google organic search results.
c. Affiliate --
I'll include the cpa or cost per action networks like
cpaempire.com, Azoogle.com and Hydra in this.
They're basically advanced affiliate programs.
I'll include Clickbank marketing in this, since one of the
main reasons to use Clickbank is accessing their affiliate
network. The bread-and-butter here is starting your own
affiliate program.
Product launches are simply an advanced version of affiliate
marketing. You're getting traffic from others in exchange
for paying a split of profits.
Affiliatedashboard http://getyourprofits.com/z/370/CD13780
is my system. Now, if you're in Internet marketing as a
niche, then good luck.
But in most other target markets, it still works like a
champ.
I could add in here viral marketing through brandable
pdf reports. This is an affiliate marketing method as
is Mike's Butterfly method. It's all based on
affiliate marketing.
===========================
Step three: Develop a conversion process
===========================
Somewhere along the way people end up on a page
that gets 'em to buy or to get on a teleconference
or live video streaming session where you get 'em
to buy.
The goal is an ACTION or sale. So it's a conversion
page, call or video session. See:
http://www.pushbuttonchannel.com for info on how
to set up these new live video sessions.
==================================
Step four: Pick a way to get people on your email list
==================================
This can be a "name squeeze" page where people insert
their name and email to get something free.
Or it can ge a sidebar on your sales page where they do
the same. Or a pop up.
Your goal on a name squeeze page is to get 20% or more
to get on your list. You MUST track this percentage.
On one of my pages I found out if was only 5%. That's 15%
below the goal.
If people are NOT joining, you have a problem with the
match between your message and the folks going to
your page, that is, your market.
Or you're not offering an enticing enough reason to join.
With affiliate program traffic, I've always used a full-blown
sales letter vs. a name squeeze, so my affiliates get a
commission as quickly as possible.
I've relied on fly ins (pop-ups) to collect email addresses,
And also the sidebar.
My join rate isn't nearly as good as a namesqueeze though.
The BIG idea in Internet marketing right now is to offer
something really BIG free like a boot camp or seminar
and then make money on an immediate offer, also
referred to as an upsell or special offer.
All this is, is upping the ante on the free offer to get
people to join a list. The reason for this is Internet
marketing is SO competitive, people are immune
to the ordinary offers.
But in regular markets or through other sources of traffic
like banner ads or pay-per-click, your plain ol' vanilla
offers still work gangbusters.
Terry Dean made the free ebook for joining the list offer
famous 3 or 4 years ago. And believe it or not, it STILL
works like a champ in your ordinary, everyday markets.
In creating the PushButtonChannel.com product on using
live streaming video in your business (for free) Santos
created a little list you could join for his mini-video
course.
We're adding 20 people a day just from his Facebook site
and word of mouth. It's kind of surprising the way it is
growing. Maybe we'll convert it into its own little list.
My point is, if you blog, or do video, or podcast, or write
articles in your niche -- you may find it's a bit easier
to grow a list than you THOUGHT.
Tinu's Evergreen Traffic System absolutely works. But to
work it, you need to WRITE 300, 500, or 1,000 words a
day. Or do podcasts or videos.
But really, the core is blog posts and article writing.
If you don't have much money to get started, I
recommend it:
http://www.marlonsanders.com/evergreen
=================
Step five: Your initial offer
=================
The FIRST sale is the hardest. We call this the front end
of the business. The thing in vogue at the moment is the
$1 to $7 offer. I thought the whole $7 ebook offer was a
clever way to build your list. Some people are offering
100% commissions but that offer is dicey with Paypal.
You want to AVOID something where it appears people
are buying the rights to sell the rights. Still, $1 to $10
for an initial purchase has been popular since the
record club days.
However, if your traffic is coming from affiliate programs,
you better have an immediate upsell (special offer) to
snag money right away, so you have something to
pay affiliates for sending you traffic.
The other thing in vogue at the moment is offering 90% to
100% commissions on the initial sale and presenting a
series of immediate special offers to "monetize the
traffic."
In other words, people join the list to snag some free
bootee but then you present some special offers
after they join the list to try to get immediate
money.
You need to keep your prospect list separate from your
customer list and only send non-customer type emails.
In reality, this is a bit harder to do than it sounds.
I've NOT done this over the years but would have
made more sales if I did.
The BEST conversion emails you'll see are from:
John Alanis -- womenapproachme.com
John follows the Matt Furey model.
Matt Furey -- mattfurey.com
Amazing emails every day.
Eben Pagan -- doubleyourdating.com
Classic emails.
If you're a business-to-business marketer, you need to
find your own model. The same approach works with
tweaking in b-to-b.
====================
Step six: Your back end offers
====================
The back end of the business is the follow up marketing
or sales.
It seems like every since Mike Filsaime came out and
said "membership sites are it" everybody and their
dog has followed up with a membership site.
Why? They work! I recommend them.
But you can also simply send out affiliate offers to
your list or your own on a weekly, 2X or 3X weekly
basis.
================================
Web Graphics, HTML, Programming And Whatnot
================================
Web graphics -- I'd be remiss if I didn't recommend our
own DesignDashboard.
http://getyourprofits.com/z/361/13780
The only caveat is that Adobe may not be offering free trials
on Elements. You have to check on that. The program costs
$100 or less (on Ebay).
You can also create graphics on Power Point if you're a real
newbie. Then just screen capture them using Snagit on a
on a PC or Skitch on a Mac.
HTML -- I recommend Web Expression for beginners, although
Dreamweaver is the standard on Mac and Pc. And you save
time if you just learn it to start.
I muck around on Web Expression and force my designer to
"fix it."
Well, that's "The Amazing Formula" in a nutshell.
This is a "doable" process. You don't have to be the
rocket scientist from on high to do it.
I've literally seen this process work in enormously
competitive markets like Internet marketing with
people only doing the basics.
I hope this makes you see things in a SIMPLER,
more undersandable and doable light.
Marlon Sanders
--------------
Marlon Sanders is the author of
"The Info Product Dashboard." If you want
to create your own info products, go to:
http://getyourprofits.com/z/65/CD13780
--------------
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<>ARTICLE<>
How is Your Business Different?
by: Sharon Housley
Creating a marketing and business plan for a small
business can at times seem like an overwhelming
task for a new business owner. Yet, it need not
be.
A business plan is simply a formal statement that
contains a set of businessgoals; and a marketing
plan outlines the necessary actions which the
business needs to take in order to achieve
its marketing objectives.
In order to properly construct a marketing or business
plan, small business owners should ask themselves
some simple questions:
How is your business different?
What value do you provide?
In what areas does your company excel?
What is your expertise, or the expertise of your staff?
What are your strengths? And equally important, what
are your businesses weaknesses? What image does
your company portray?
Is the image truly reflective of your strengths?
Honestly answering such critical questions will help a
business owner understand their business strengths
and allow them to develop a business and marketing
plan.
Invariably, attempting to be everything to everyone
is bound to fail. A component of a solid marketing
plan is building brand and corporate identity.
When creating a brand and company identity, consider
how the business is different from others. A business
should not try to portray itself as something that it is
not -- highlight the business strengths, and emphasize
those strengths while building your business brand.
A company identity will help consumers define your
brand, which is how the company is perceived by
consumers.
In order to help influence the company image, it is a
business owners job to convey how their business is
different. This can be referred to as a unique selling
proposition.
It is a business owners job to make their customers
aware of the benefits to working with their company.
In effect, it is their job to help customers make an
educated purchasing decision.
Provide information on all aspects of your expertise,
from company background to return policies.
Small businesses can build consumer confidence by
providing information related to all aspects of the
small business. This information will help potential
customers recognize your company as a serious
business. It is also a small business owners job
to reassure customers and to make them aware
of any advantages to working with the company.
For example, if a small business excels at customer
service, add an email tagline that conveys the
business' commitment to customer satisfaction.
Likewise, if all the businesses products are handmade,
add a slogan to the logo that indicates that. Just as
each individual person is unique, so is each by their
unique differences.
When developing a business and marketing plan,
it is important to have a clear understanding of
the businesses focus and how the business
differs from its competitors.
Once a small business owner has assessed the strengths
and weaknesses of their business, they can then begin
to construct a plan of action that will establish and
build on their corporate identity.
-----------------
About the Author:
Sharon Housley manages marketing for FeedForAll
http://www.feedforall.com software for creating,
editing, publishing RSS feeds and podcasts. In
addition Sharon manages marketing for Record
For All http://www.recordforall.com audio
recording and editing software.
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<>RECIPE<>
Frozen Tropical Mousse
Ingredients:
1 cup whipping cream
1/3 cup powdered sugar
2 Tbsp sour cream
4 oz cream cheese, softened
10 to 12 oz jar of pineapple curd (or lemon)
1 cup pomegranate juice
1/3 cup sugar
1/4 cup toasted coconut
Directions:
In large bowl whip cream until soft peaks form. Add
powdered sugar, sour cream and cream cheese.
Whip until stiff peaks form. Fold in pineapple curd.
Pour mixture in an 8 x 8-inch pan.
Put in freezer for 4 hours. In small saucepan
combine pomegranate juice and sugar. Boil
until reduced to 1/2 cup. Set aside.
To serve, scoop ice cream into six sundae bowls.
Pour pomengranate juice over each cup of ice
cream. Sprinkle with toasted coconut.
Makes: 6 servings
Enjoy!
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<>JOKE<>
Hinds' Law Of Computer Programming
1) Any given program, when running, is obsolete.
2) If a program is useful, it will have to be
changed.
3) If a program is useless, it will have to be
documented.
4) Any given program will expand to fill all
available memory.
5) The value of a program is proportional
to the weight of its output.
6) Program complexity grows until it exceeds
the capability of the programmer who must
maintain it.
7) Make it possible for programmers to write
programs in English, and you will find that
programmers cannot write in English.
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¤§¤========¤§¤
AdvertMania Gazette - #764
Copyright (c) 2008 - All Rights Reserved
Published by: Gracina Fulcher 06/27/08
http://tinyurl.com/dmrtc
View Past Issues Here...
http://www.ymlp.com/pubarchive.php?advertmania
¤§¤========¤§¤