<>AdvertMania Gazette - Issue # 804
Copyright (c) 2009 - All Rights Reserved
Published by: Gracina Fulcher<>
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<>IN THIS ISSUE<>
<>Sponsor Court
<>Article Highway:
Tips for Businesses Going Green
--Sharon Housley
<>Free Ad Terrace
-----------------------------
<>SPONSOR COURT<>
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In other words, you're working so hard to make
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<>ARTICLE HIGHWAY<>
Tips for Businesses Going Green
by: Sharon Housley
A business that makes the decision to be environmentally-
conscious will often promote goodwill among potential
customers, while making the world a better place for
future generations.
Many businesses hesitate to adopt green practices
because they fear it will hurt their bottom line and
negatively impact profits.
But many eco-conscious businesses discover that they can
actually save money and bring in new customers who
specifically patronize companies that actively make an
effort to be environmentally friendly. Many customers
may even be willing to pay a bit more for a product or
service from a company that is green.
Many businesses already do things that are eco-friendly,
not necessarily because they are sensitive to green
living, but simply to save money.
That does not, however, diminish the value of their
green efforts. The trick for businesses is to be
eco-friendly without compromising profitability.
Here are a few ways to help develop a "green"
business strategy...
Telecommuting
Implementing a telecommuting program for employees can
often have additional benefits beyond simply saving
money on gasoline and reducing transportation-based
emissions. Allowing alternative working arrangements
for employees, such as allowing them to telecommute
and work from home, even if only on certain days,
will often result in those employees being more
productive, and it will also serve to endear
them to your company.
Electronic Invoices, Statements, And Quotes
You can not only save money on postage, but also cut down
on the use of paper by converting routine business
documents such as invoices, statements, and quotes into
an electronic format such as PDF, and then delivering
them via email when possible.
That is far more "green" and much cheaper than the
traditional method of printing them on paper,
putting them in an envelope, and mailing them
via the postal mail service.
Downloadable W-9
You can further reduce paper use by creating and posting
a downloadable W-9 form on your website, rather than
printing and mailing them to everyone who requests
a copy.
Reduce Energy Consumption
Reduce expenses even further by encouraging your staff
members to minimize energy consumption.
Whenever possible, use Energy Star Compliant equipment
in the office. You can also use energy-saving light bulbs,
now available in a wide variety of shapes along with
encouraging staff to turn out lights and shut down
equipment when not in use.
Shipping
Minimize packaging materials by using boxes that are
more properly sized to the item being shipped. Also,
use recycled materials for packing and packaging.
Offer an electronic delivery option for any digital
products such as software or music.
Hybrid Delivery Vehicles
Utilize environmentally-friendly hybrid vehicles for
delivery, service, and sales calls.
While the initial expense of the vehicle itself may be
more, the long-term savings in fuel and possible
tax advantages may make an updated fleet of
hybrid vehicles a good investment.
Natural Lighting
When modernizing office space, consider how you can
utilize natural lighting to help illuminate the space.
A brighter office will make it a friendlier and warmer
atmosphere for employees. And using natural
lighting will help reduce electricity costs.
Patronize
All companies buy supplies and use the services of other
companies, so consider patronizing companies who also
follow green principles. Simply put, it is the right thing
to do. While not all companies may be considered
Eco-Entrepreneurs, be reasonable when possible,
and take proactive steps toward being green,
which are not only good for the environment,
but also good for your bottom line.
-----------------
About the Author:
Sharon Housley manages marketing for FeedForAll
http://www.feedforall.com software for creating,
editing, publishing RSS feeds and podcasts. In
addition Sharon manages marketing for
RecordForAll http://www.recordforall.com
audio recording and editing software.
-----------------
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¤§¤========¤§¤
AdvertMania Gazette - Issue #804
Copyright (c) 2009 - All Rights Reserved
Published by: Gracina Fulcher 07/24/09
http://tinyurl.com/dmrtc
¤§¤========¤§¤