<>AdvertMania Gazette - Issue # 766
Copyright (c) 2008 - All Rights Reserved
Published by: Gracina Fulcher<>
http://tinyurl.com/dmrtc
-----------------------------
Special FR'E'E Report: For those who are
serious about writing a cash generating
book FAST* http://tinyurl.com/22sd74
-----------------------------
*Update: Ads Rescheduled
Please note Ad circulation rescheduling.
Still catching up and making adjustments
since July 4, 2008. Therefore enclosed
herewith are ads for 07/11/08 and...
07/14/08.
Going forward 07/18/08 -AND- 07/21/08
ads will run on 07/25/08. Classifieds
for 07/28/08 will be published on...
08/01/08.
Thank you in advance for your paitience
in connection with this matter.
Sincerely,
The Publisher
http://tinyurl.com/6agxlt
-----------------------------
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-----------------------------
<>IN THIS ISSUE<>
<>Sponsor Court:
We Market Your Site So You Don't Have To!
http://tinyurl.com/dknoh
<>Article Highway:
Two $100,000 A Month Models Compared -- PLUS
The Shocking Truth About Banner Ads, Your
Email, Privacy, And Yes, We Even Have
Traffic Secrets...Marlon Sanders
http://getyourprofits.com/z/377/CD13780
<>Free Ad Terrace: 07/11/08
<>Tips Road:
Business Mistakes to Avoid
--Sharon Housley
<>Recipe Center:
Hawaiian Ice Cream
<>JokeVille:
Some Cat Rules (A)
<>Free Ad Terrace: 07/14/08
-----------------------------
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-----------------------------
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<>ARTICLE HIGHWAY<>
Two $100,000 A Month Models Compared -- PLUS The Shocking
Truth About Banner Ads, Your Email, Privacy, And Yes, We
Even Have Traffic Secrets...
by: Marlon Sanders
The other day I was reading a forum. Several guys had
gotten 100 visitors and not made a sale and wondered
what was wrong.
In this article, I'm going to try to answer that
question.
I just talked to another friend of mine on the phone
last week.
He's been making $100,000 a month online since I met
him back at the Boulder seminars years ago.
Back then his model was to run banner ads, sell a
$39.95 ebook with a super duper offer.
Then in the ebook he sold 'em his big ticket. He spent
$25,000 a month on banner ads and made $100,000.
Almost identical numbers to my friend who is doing the same
thing with Google pay-per-click in another market. Except he
gives away the ebook free instead of selling it.
My first friend had back ends of $377 and $577. And then
later went to $577 and $997, or something like that.
My second friend has a recurring billing $37 a month back
end.But converts 10% of the people who request the free
ebook.
What's CRAZY is my second friend is NOW doing the free
BOOK thing by direct mail. So instead of a free ebook,
it's a free PRINTED book.
You'll laugh at this.
I asked him WHERE he was getting his books printed at
and he said Kinkos! The reason you'll laugh at that is
he consumes over 30,000 a year. And could easily
get 'em cheaper elsewhere.
Here are the models:
Model one: $39.95 ebook. $377 and $577 upsells. Later
a $997 upsell.
Model two: Free ebook. $37 a month back end.
Model three: Free BOOK. $4,000 back end.
Oh, I forgot to tell you. The free book sells a $4,000
product. Basically, it's written on the old Jeff Paul
if you're familiar with that.
Anyway, that's not the point.
The point is these models all do some things in common:
Step one: Get people in the funnel
You can sell a low-priced something or the other. Or
give it away free.
Step two: Sell 'em something MUCH more profitable.
$377, $577, $37 a month, $4,000.
I think of Matt Bacak and Russ Bruson doing the $5500
big tickets with phone sales.
I think of Vincent James doing the $59.95 a month
recurring billing for his bottles o' pills.
In the early days, my model was Amazing Formula on
the front end then the Big Course for $500 on the
back end.
Later that changed to Cash Like Clockwork.
But there's one MORE missing element here.
And that is the MAIN key:
A repetitive way to generate leads.
The vogue nowadays is product launches. And that's
all well and good if you have lots of friends who are
willing to stick together and promote each other.
And, coincidentally, win each other's fancy affiliate
prizes.
(Did you EVER notice a friend in the JV circle seems to
always win the huge affiliate pize? I WISH my friends
were so kind to me!)
Personally, I'd RATHER have the consistent traffic
without the chaos of a big launch.
Whether you have a FREE ebook, FREE book or low-priced
offer, you MUST have something that converts.
Copy is king and queen.
And truly, if you can't write great-converting copy,
you're at a handicap.
Then you gotta have a big ticket back end or
recurring billing.
Now, you can convert people with sales letters,
direct mail, teleseminars, video, or email.
They all work.
They're all just ways of delivering your sales
message via different channels.
Here are the things I've seen work on the front end:
1. Banner advertising
If you're in a market with lots of inventory, this
is a great option. Get 'em to a page, bribe 'em
with something free to join your list.
Begin marketing.
2. Pay-per-click
This works too IF you have a back end that sucks money
out within 30 days. But you have BETTER have an offer
and emails that convert 5% to 10% of subscribers to
buyers.
Google keeps tightening the rules and the cost of
clicks seems to be going up. But there's no doubt
the volume is there. It's fast. And it's highly
trackable and testable.
3. Affiliate program
In probably any arena OTHER than Internet marketing this
is still gold. Internet marketing has degraded into the
product launch of the week. And you're LUCKY if your
affiliates promote your new product for longer than
2 weeks.
You have a degree of vulnerability in that you're
dependent on the efforts of others. So it isn't
perfect. But with ppc, banners and direct mail,
you pay IN ADVANCE.
With SEO, you pay with your time creating content.
With affiliate programs, you pay in money AFTER
the sale.
That is why it's still a great marketing method.
4. Direct mail
The age of folks is 45 to 50+. So if you're trying
to target people in their 20's or early 30's, you
may have a challenge.
5. Seo stuff
Article marketing and other methods can work. I mean, if
you produce an article a day, turn it into video and pod
casts using Traffic Guyser, submit it to the video and
podcast directories,submit it to the article directories,
post it on your blog and so forth, and KEEP doing that
day after day -- sooner or later you'll get traffic.
I mean, if you just HAMMER Google with content
dayafter day, relentlessley, it's bound to get you
somewhere.
The only thing is, the content has to be themed
and related and so forth.
This is basically what Tinu does in the Evergreen
Traffic System except she's a lot more focused
with it and targets Google with laser tactics.
Still, it's a CONTENT-BASED approach.
With Tinu's system you create high quality content
and syndicate it using RSS.
Either you create content or buy it. The problem or issue
I see with buying it is if it's low quality content, Google
can TELL people don't spend much time on the page or
bookmark it.
I'd personally rather buy clicks, banners or send out direct
mail. Writing every day is NOT attractive to me.
There's a MAJOR sacrifice of time UNLESS you can afford
to hire or magically find writers who can actually produce
high quality content people WILL read.
Seo is a CONTENT model. The only approach I know of that
works long term is CONTENT. That is what Google values.
And they CAN differentiate the quality of content by
time-on-page, bookmarking, links and so forth.
Long term, you CANNOT trick Google. Having said
that, I do know people who outsource articles
inexpensively and do get results.
I wonder, though, long term if those pages will stick.
I pretty much doubt it. Did you know Google sets a
cookie when you long into Gmail?
So they can SEE every email you open.
They KNOW every link you click.
They KNOW the web sites you go to. How long you spend
there. How much you scroll (or they could track this
easily).
They know who links in and out.
They know who clicks what.
Heck, they even have a PICTURE of your HOUSE on Google
Maps and your street view. They have a picture there of
the CAR you drive if it's in your driveway.
Seriously, in the U.S. they probably have literal
video footage of your home, your car and the
street you live on.
I'm NOT making this up. I looked up a friend's home in
a fairly remote suburb of a pretty small town.
And they had STREET LEVEL video of the whole
neighborhood. And you could see the CAR in
the driveway. Everything.
And with their new Google phone, they'll know WHO you
call, how long you talk and where you call.
So just TELL me you can find a way to fool them about
the quality of your content long term.
By the way, in the U.S. the government from what I can
tell can get that DATA anytime they want. So every
email you read, email you SEND, web site you go to.
They know WHAT you click when you GO to those web
sites because of Google ANALYTICS.
If you use Gmail, it's ALL tracked.
And you wonder why Microsoft was desperate to buy YAHOO?
You know, in the U.S. I THOUGHT we had a constitution
that prevented search without a warrant.
Yeah right.
Frankly, if this scares you a little, it should. You need to
know, if you're on the Net and you're not surfing with a
proxy like hidemyip.com, and you're using Gmail and
doing all your searches in Google...ummmmm....you
should just know it's all TRACKED and probably
recorded.
I don't know WHO owns Skype. And I don't know if any of
that data is SOLD. Since it's FREE, I'm guessing it is.
How much data is sold and to whom? I wonder.
Are your Skypes private?
Mmmmmmmmm. I doubt it. But I could be wrong. I'm sure
that if the government or someone in a lawsuit wants them
they can get 'em.
I'm no privacy expert. And I'm sure some of the things
I've said here aren't exactly accurate. But anyone with
half a brain can put two and two together and see the
pattern.
As far as privacy, don't use Gmail. Use Safari as your
web browser or maybe Firefox. Don't get a Google
phone when it comes out. And know that when you
search on Google, there is very little protection of
your privacy.
Just know that there is no privacy unless you surf with
a proxy turned on. You may not care. But I think you
should at least KNOW.
1. There is no privacy
2. It's all tracked
3. The Government has access
4. Even your emails are archived and are NOT private.
(Don't know about UK and Australia or other countries.)
In terms of BANNER ADVERTISING it is good for marketers.
It means they can and DO track people's movements
CROSS web sites and can serve banners based on a
theme of their surfing habits. That is what the whole
Double Click uproar was about...
They also know WHAT people click in their email on
Gmail and Yahoo. The targeting is VERY precise.
I mean, they know EVERTHING.
Everything. Every click. Every move. Emails.
House location, value (from Google Maps).
Even your forum postings can be tracked.
(Google Analytics).
In terms of PRIVACY, Google is not your friend.
As a marketer, if you can't target precisely with THAT....
There ARE services that let you target banners with
this precision.
However, NO ONE has really researched them and
written up an ebook that's affordable on the topic.
No one has written who these services are, the degree
to which they track, how much you can REALLY buy
the banners for via negotiation vs. off-the-rack b.s.
prices.
It's a bonanza for marketers NO ONE has written
about exploited.
If you know:
-- What sites people go to
-- How long they are there
-- What they click on
-- How often they go there
-- How often they click
-- What types of emails they send and to whom
-- The location of their home (and by implication home value)
If you know all that, are you telling me banners aren't being
served with the greatest precision known to man?
Why hasn't this been told or written up?
I KNOW you can buy these banners. But who sells them?
What is the minimum buy? What is the price AFTER
negotiation? You know, the true street price?
What are the minimum buys?
Who are the main players?
What data are they tracking?
What is the average CTR?
So you wanna talk about TRAFFIC and TRAFFIC SECRETS?
There you go. THERE is something to talk about.
SUMMARY:
1. You buy traffic
Banners, Google, other methods.
2. You trade time for it by creating content for Google
Google rewards high quality content with good rankings.
But quality content takes YOUR time or talented hired
writers.
3. Direct mail
You could call this direct response and include full-page
ads, TV and radio. Once you're reaching .50 a hit on
Google, there's not a lot of difference between THAT
and spending .50 to send a proven buyer a piece of
mail. The cost of entry is high though. Testing 10
lists at 2,000 names each is a 20,000 mailing
costing over $10,000.
I began this article talking about a forum thread I read
where several guys had gotten 100 visitors and not
made a sale and wondered what was wrong.
Do you see now?
1. You gotta have a way to deliver a LOT of visitors
predictably. Banner ads. PPC. Affiliates. Direct mail.
Something you pretty much CONTROL.
2. You gotta have a conversion PROCESS.
Get people on your list and follow up with emails.
3. You gotta have a big ticket back end.
Every single thing I said in ActionGrid still applies. And the
system for creating big ticket info products STILL WORKS
and still applies.
http://getyourprofits.com/z/280/CD13780
These guys:
1. Didn't have a repetive way to bring in visitors
that they could rely on.
2. They didn't get people on a list.
3. They didn't have a big ticket.
I will add that they were trying to do an SEO method
based ONLY on getting inbound links with low quality
content.
You know, link exchanges and such. Which I'm sure
probably work IF you have high quality content.
Google just isn't stupid or dumb.
Marlon
--------------
Marlon Sanders is the author of "The Info Product Dashboard."
If you want to create your own info products, go to:
http://getyourprofits.com/z/377/CD13780
--------------
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<>TIPS ROAD<>
Business Mistakes to Avoid
by: Sharon Housley
Small businesses and entrepreneurs often repeat the same
mistakes. If you are an entrepreneur, the following is a
list of critical mistakes to avoid in your new venture:
1. Promising The World
Entrepreneurs will commonly make bold promises that are
often impossible to actually deliver. It is important that
you stay grounded in reality, and only agree to things
that you know you can actually deliver.
2. Lack Of Discipline
Owning a business takes commitment and self-discipline.
Since you are "the boss" you probably won't be
disciplined for things like not showing up for
work on time... but such things will have a
negative impact on your business.
It is important that entrepreneurs treat their business just
like a real business, and not like a personal hobby. Act
professional, charge for your services, and be account
able for the product or service provided. Self-discipline
is critical to being self-employed.
3. Lack Of Focus
Remain focused on your core business philosophy, and
don't attempt to be everything to everyone. Decide
what your strengths and business focus are, and
use that strength and focus to build the foundation
for your core business.
4. Doing It All
While most small business owners are jacks-of-all-trades,
it is important to know your limits. Do not try to do it all.
In many situations, it is much better to hire someone or
outsource a project than attempt to reinvent the wheel
or do something yourself that you are simply not
qualified to do.
5. Undervaluing Product Or Service
Small businesses often make the mistake of undervaluing
their product or service. If an item or service is priced
too inexpensively, it may be viewed to be of inferior
quality. Conduct a cost analysis, and consider split-
testing to find the appropriate price point for your
product or service.
6. Hiring Family
It is natural for a small business owner to want to hire family
members, but this is often a very costly mistake. If you do
hire family members, be sure to make it clear from the
beginning that business is business.
Employment should not effect your personal relationships --
that is very easy to say, but unfortunately it often does
effect your personal and family relationships.
Additionally, other employees may resent favoritism
paid to a family member who is given priority.
And sadly, favoritism of a family member can often be
perceived by other employees, even when it doesn't
actually exist. Think long and hard before venturing
down this path.
7. Copying The Competition
Copying the competition is certainly far easier to do
than creating something new. However, that does
not mean that it is a good thing to do.
8. Tracking Advertising
It is important to track and measure the success or
failure of any advertising campaigns.
If you do not track your advertising, you will not
really know what works and what does not, and
you could be throwing good money after bad.
9. Not Having A Plan
It is important that you have goals, and a plan for
your business. Use the plan to guide the direction
of your business.
10. Failure To Invest
You have to spend money in order to make money. Many
entrepreneurs fail to invest in their business, yet expect
instant success. Building a business takes time, effort,
and both a personal and a financial investment.
11. Inability To Adapt
Many small businesses change over the years. You must be
willing to adapt to the changing needs of a business, and to
the changing needs of your customers, in order to survive
in the the business world.
Launching a business is an exciting and rewarding
experience. Just be careful to avoid the above
pitfalls on your way to success.
-----------------
About the Author:
Sharon Housley manages marketing for FeedForAll
http://www.feedforall.com software for creating,
editing, publishing RSS feeds and podcasts. In
addition Sharon manages marketing for Record
ForAll http://www.recordforall.com audio
recording and editing software.
-----------------
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<>RECIPE CENTER<>
Hawaiian Ice Cream
Ingredients:
1 can (20 ounces) crushed pineapple In syrup
1 pack (13-3/4 ounces) soft Coconut
macaroons
1 half gallon of vanilla ice cream Softened
1/2 cup chopped macadamia nuts or
Almonds, toasted
Directions:
Heat oven to 400 degrees. Drain pineapple, reserving 1/4
cup syrup. Crumble macaroons into ungreased jelly roll
pan, 15-1/2 X 10-1/2 X 1inch.
Bake 8 to 10 minutes, stirring occasionally, until
golden brown; cool completely. Reserve about 2
tablespoons macaroon crumbs.
Mix remaining crumbs and the pineapple syrup in
ungreased springform pan, 9 X 3 inches. Press
evenly on bottom and 1 inch up side of pan.
Mix ice cream, nuts and pineapple. Spread in pan.
Cover and freeze about 8 hours or until firm.
Run knife around edge of dessert to loosen; remove side
of pan. Spoon or pipe Sweetened Whipped Cream on top
of dessert if desired. Sprinkle with reserved macaroon
crumbs. Makes: 12 servings.
Enjoy!
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<>JOKEVILLE<>
Some Cat Rules (A)
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Never sleep alone.
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Feeding time is when YOU want to be fed.
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mailto:joec@adlandpro.com
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My name is Keith Brunette: I'm involved with technologies
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AdvertMania Gazette - #766
Copyright (c) 2008 - All Rights Reserved
Published by: Gracina Fulcher 07/17/08
http://tinyurl.com/dmrtc
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