<>AdvertMania Gazette - Issue # 812
Copyright (c) 2009 - All Rights Reserved
Published by: Gracina Fulcher<>
http://tinyurl.com/dmrtc
-----------------------------
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-----------------------------
<>IN THIS ISSUE<>
<>Sponsor Court
<>Quote Circle
<>Article Highway:
Twitter for Business
--Sharon Housley
<>Ponder Alley:
The Passenger
<>Free Ad Terrace
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<>ARTICLE HIGHWAY<>
Twitter for Business
by: Sharon Housley
Businesses can use Twitter as a marketing tool in a variety
of ways. Many business owners struggle with social media
as a marketing medium. At the heart of the most
effective social media marketing campaigns is
personal communication.
Many businesses that try to manage social media may
attempt to shout their message, rather than simply
engaging with potential customers.
Potential customers who are active in social
networks will not be receptive to marketing
in this fashion.
The trick with social media like Twitter is to
interact and engage, rather than shouting
your message.
Use Twitter for the following...
Branding
Twitter can be used to secure a brand. Establishing
brand identity is important to most businesses, and
Twitter gives a business control over their message.
For example, the avatar used in a Twitter profile
can reinforce a company's brand. Use the image
normally associated with your company's brand
as the avatar for your account.
The Twitter profile webpage can also be customized
to reinforce the company's brand identity and
message.
Marketers can also monitor what is being said on
Twitter about their company and brand. Simply
search http://search.twitter.com using the
company name or brand name.
When a query about the company or service is
tweeted, reply to the tweet with an offer of
assistance. To make it easier to follow such
mentions, you can subscribe to a Twitter
keyword search RSS feed, which will then
notify you each time the company or
product brand is mentioned on
Twitter.
Marketing
Twitter can be used to let customers and potential
customers know about new products, services, and
promotions. Marketers can also conduct searches
for questions where the company's product is a
possible solution. Marketers can then reply to
the queries, offering assistance where it is
appropriate.
Viral
Twitter, by nature, is a viral tool. New, innovative,
and interesting items are quickly broadcast and re-
tweeted, helping to spread the word. Consider what
elements of the company or product are interesting
or unique. The more out-of-the-box they are, the
more likely they will appeal to Twitter's viral
audience.
Even The Playing Field
Twitter can be used to even the playing field between
large companies and smaller ones attempting to
compete.
Small companies can personalize their customer
interaction much more easily.
Twitter also makes it easier to gain the attention
of others. The Twitter community helps to even
the playing field.
Press
Twitter can be used to attract the attention of the
press or news media. Many bloggers and media
personalities participate on Twitter.
As a result, the posting of your new announcements
may grab their attention, and result in unexpected
press coverage. Public relations professionals
should tweet when they issue press releases.
Instant Feedback
Twitter can be used to get instant feedback on just
about anything. If a company's development team
wants to know what customers think about a
potential new feature, Twitter is a great
way to receive instant feedback.
Get Ideas
Twitter can be used to develop ideas for new projects or
needs that people have. Monitor the Twitter stream for
the types of products or services people are routinely
asking about.
Connect
Twitter can be used to connect to others in your
industry. Follow professionals in the same niche
or market, in order to stay in the communication
loop.
Respond to Criticism
Twitter can be used to respond to criticism in a
constructive and professional manner. Watch for
mentions that contain criticisms of your product
or service, and then reply in a helpful and
professional manner. How you respond often
says more than the actual criticism itself.
Communicate
Twitter can be used to communicate and promote your
participation in industry events, conferences, and
trade shows.
Customer Service
Twitter can be used to provide customer service
and assistance.
Personalize
Twitter can be used to personalize customer
interaction.
Promotion
Twitter can be used to market things like special
offers or time-limited discounts.
Twitter is surely a trend, but probably not one
that businesses can afford to ignore.
-----------------
About the Author:
Sharon Housley manages marketing for FeedForAll
http://www.feedforall.com software for creating,
editing, publishing RSS feeds and podcasts. In
addition Sharon manages marketing for Record
ForAll http://www.recordforall.com audio
recording and editing software.
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¤§¤========¤§¤
AdvertMania Gazette - Issue #812
Copyright (c) 2009 - All Rights Reserved
Published by: Gracina Fulcher 12/11/09
http://tinyurl.com/dmrtc
¤§¤========¤§¤