<>AdvertMania Gazette - Issue # 793
Copyright (c) 2009 - All Rights Reserved
Published by: Gracina Fulcher<>
http://tinyurl.com/dmrtc
-----------------------------
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-----------------------------
<>IN THIS ISSUE<>
<>Sponsor:
FREE Traffic Software!
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<>Article:
Brand Building is a Journey
--Sharon Housley
<>Recipe:
Flounder a La Meuniere
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<>ARTICLE<>
Brand Building is a Journey
by: Sharon Housley
Brand building is indeed a journey.
Branding is all about how your product or service is perceived
by customers and potential customers.
A brand marketer attempts to manipulate brand awareness by
associating traits they would like consumers to associate with
the brand.
Building a brand has everything to do with capturing the hearts
and minds of consumers. Building a brand is much more than
just promoting an image. A brand incorporates and conveys
the values and traits that a company wants associated with
their product or service.
It sounds like building a brand is a simple task, but the
marketers must do more than just create a brand
image.
The magnitude of branding encompasses all aspects
of a product. With this in mind, we've put together a
guide for marketers on the journey of brand building...
Protect Your Brand
Regardless of whether there are current brand expansion plans
or not, it is a good idea to register the brand domain in other
countries (like .eu). Registering the brand in foreign markets,
even if you don't use them, will help protect the brand.
Additionally, be sure to register the brand as "account" names
on the various social networking sites, if for no other reason
than to prevent someone else from doing so and taking
advantage of (or misrepresenting) your brand.
Defend The Brand
Monitor popular blogs, news feeds, and other online resources
for any mentions of your brand. If there is a mention, such
monitoring will allow you to react quickly if the need arises.
Use ego feeds and Google alerts to receive instant notifica-
tions when the brand is mentioned in the social media.
Develop A Brand Image
Develop an image that can be associated with your brand.
Brands tend to be iconic, and consumers will often
associate an image with a brand.
Providing that image will assist consumers with brand
recognitioin. Small business owners often wear multi-
ple hats, but graphic design is not for amateurs, so
this is an area that is often worth spending money
on. The graphic image associated with your brand
should be professional and visually appealing.
Brand Consistency
Every contact that you have with a customer or potential
customer should reinforce your brand. Branding should
be consistent in all aspects of your business and
promotion.
Present the same image and colors in all aspects of a
consumer experience, from business cards to invoices
to web design and so on, so that they all remain con
sistent.
Global Brand Concerns
The world is much smaller than it use to be, and this offers
businesses an opportunity to breach new markets.
But it also poses a challenge to small businesses who are
unaware of how their product, logo, slogan, or brand will
translate or be perceived in foreign markets.
Be sure to consider and investigate the global implications
of any text, slogans, or images that you associate with
your product or service, and be aware of how it might
impact your brand in the global market.
Establishing a strong brand can have significant value,
and truly is a journey that companies should embark
upon in their quest to be successful.
-----------------
About the Author:
Sharon Housley manages marketing for FeedForAll
http://www.feedforall.com software for creating,
editing, publishing RSS feeds and podcasts. In
addition Sharon manages marketing for RecordFor
All http://www.recordforall.com audio recording
and editing software.
-----------------
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<>RECIPE<>
Flounder a La Meuniere
Ingredients:
4 8-ounce Flounder fillets
2 stk unsalted butter
All-purpose flour
Salt and white pepper, to taste
6 tbl Lemon juice
1 tbl Parsley, minced
1 tbl Minced shallot
Directions:
Season fillets with salt and pepper. Dust fillets
in flour and shake off excess.
For each fillet, heat 1 tablespoon of butter in a
large skillet. When foam subsides, saute Flounder
2 - 3 minutes on one side until brown. Carefully
turn and brown on other side 2 - 3 minutes.
Remove to a serving plate and keep warm, while
cooking remaining fish. Place remaining butter
in a skillet.
When butter foams, add minced shallot, parsley
and lemon juice. Pour over fish and serve.
Makes: 4 servings.
Enjoy!
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¤§¤========¤§¤
AdvertMania Gazette - Issue #793
Copyright (c) 2009 - All Rights Reserved
Published by: Gracina Fulcher 03/02/09
http://tinyurl.com/dmrtc
*February 27, 2009*
¤§¤========¤§¤